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is the hyperlinked keywords that link you to other sites.
Here's an sample, casino exchange program, in
which "casino exchange program" is the anchor text you can click on.
Anchor text gives your users information about the content of the sites page
they are linking to.
Anchor text is crucial for the following reasons...
It tells the major search engines what the your web page is all about. Used
properly, it boosts your rankings in the major search engines, mainly in Google.
If you use "click to visit" as the keywords, users are going to
hyperlink on, you're telling them the page is about "click to visit".
If you use "Series 6" as your hyperlink anchor text, your telling the major search
engines the page is about "Series 6".
You don't want to rank for "click to visit" or "Series 6".
Pretty worthless.
Anchor text is crucial and has the abilility to get you top 10 rankings within
the SERPs on Google for keywords that do not even appear on your page.
A few bloggers have fun "Google bombing" to get their pages ranked strongly in the SERPs for funny phrases. If the
keyword phrase you are trying to position is uncompetitive, only a
few of incoming links will garner a number 1 position for that phrase. If it is
very competitive, thousands of links would be requiered.
When requesting other websites to link to your website, its obvious you need to
provide them with html that they should use. In this way you decide on the
keywords that will appear as the anchor text.
A word of caution, do not use the same keyword anchor text over and over again
as this could be seen as over optimisaion by the major search engines and you
could get penalised.
Use anchor text in the following scenarios:
- External links:
Other sites linking to you
- Internal links
? Pages within you site linking to each other
- Site-maps
- Links from
your index page. A very crucial position.
Make sure your words
make sense as real people will be reading the website page also.
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