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| | | Some people prefer to use the name Associate Program as opposed to Affiliate
Program because they feel it has more of a business feel to it. Associate
Programs are also known as 'Bounty' or 'Referral' programs.
As a webmaster entering the online affiliate marketing game, you should pick the
name that you feel most comfortable using, although they all mean exactly the
same.
To reiterate, an Associate Program is essentially a
business arrangement whereby a merchant or website (like an online casino for
example), pays an individual or organization a pre-arranged commission for the
referral of customers or players to the merchant or casino's website.
The great thing about Associate Programs is that they allow you to make
money simply by promoting another company's products and services, without
actually having to produce your own.
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