|
| | | An example of click fraud is when a unscrupulous company will have their people
click on a competitor's Google PPC AdWords or AdSense.
Not only do these 'clicks' eat into their competitors advertising and marketing
budgets, but give a false indication of the success of their e-marketing
campaigns.
Fraudulent clicks are also known as 'bad clicks', 'false clicks' and 'invalid
clicks'. Some good news is that highly advanced software is available that can
generate detailed reports on the clicks that you're paying for.
If the reports show that click fraud has taken place, you can forward them on to
Overture or Google, for instance, and request a refund.
|
|
|
