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EPC

 
By working out your EPC, you will be able to differentiate between lucrative and non-lucrative affiliate programs or networks.

The best way to work out your EPC is to divide your commission earned per affiliate by the number of clicks that resulted in that commission being earned.

The great thing about being able to figure out your EPC across your affiliate programs is that you can actually 'compare apples and pears'.

In other words, say you belong to two affiliate programs and by the end of the month one pays $50 more than the other.

Using the above EPC formula you will be able to work out immediately which of the affiliate networks is actually the best performer (per click).

As such, you may want to 'dump' the lesser performing programs and spend more time promoting the high yielding ones.

Understanding the importance of understanding EPC or Earnings Per Click.

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EPC

21/02/2008 13:43:20
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