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| | | When the search engines rank your site, they take into account the quality and
number of sites that are linked to you. It is widely accepted that good quality
reciprocal links are crucial to the success of most web marketing strategies.
However, it is no secret that convincing sites with high page rankings to link
with your site can be a long and arduous process.
One of the keys to successful reciprocal linking is to carefully choose the
right sites to link with. This means choosing sites that complement your site
but are not in direct competition to you.
Another helpful hint is to visit the sites of your direct competitors and look
at who they are linked to. There is no reason why those sites should not also be
linked to your site.
Remember, when it comes to reciprocal linking, you should always strive to be
honest, open and polite in your communications with owners or webmasters of the
site you wish to link to. Address your emails by name if possible and let them
know honestly why you want to link with their site.
You might give them the URL of the page where you've placed
their link on your site. You might then politely suggest the place on their site
that you would like to see your link located.
If after a couple of weeks you don't receive a reply from your intended link
partner, don't be afraid to resend your original mail or drop a polite reminder.
If need be, call them on the phone or even send them a letter. Who would not be
impressed by receiving a letter or a personal phone call?
One thing you need to bear in mind is to keep accurate and neat records of all
the websites and people you've contacted. At a glance you should be able see
your success rate.
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